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BRAND IDENTITY

Foundational Branding goes beyond traditional brand positioning, offering a more comprehensive approach. Our team will work to capture the essence of your brand through voice and visual direction.

 

We’ll collaborate closely with your team to deeply explore your organization, covering everything from your history and values to your team, competition, and offerings. Afterward, we’ll conduct thorough research and strategic planning based on our insights from these discussions.

 

In the end, we’ll present you with a positioning statement, a compelling brand story, a defined set of brand attributes, and visual direction options.

LOGO DEVELOPMENT
A logo represents the core of your brand, distilled into the most impactful symbol linked to your business. Perfecting the logo is essential and we will provide you with logo options that align with the established positioning, attributes, and visual strategy. Additionally, our team will select brand colors and fonts and create complementary brand icons.
 

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BRAND GUIDELINES
At the conclusion of the project, we will create comprehensive Brand Guidelines. These guidelines will outline the visual direction, including approved logos, color specifications, and brand font details.

BRAND MATERIALS CONSULTATION & PLAN

Every business is unique and requires tailored collateral to meet its objectives and drive growth. We will collaborate to identify the specific brand materials your business needs. Our team will then provide a detailed scope and budget for creating these items. If you decide to proceed, our team will handle the development of the brand materials.
 

VISUAL DIRECTION

Each business has its own distinct needs and requires tailored collateral to reach its objectives and drive growth. We'll collaborate to determine the critical brand assets necessary for your business. Our team will then provide a comprehensive plan and budget for producing these items. If you choose to move forward, we will begin crafting the selected brand assets.